Customer Insight

Identify and target the right customers with the right customer intelligence

Maximise the returns on your investment in marketing to your customers

The marketer’s goal always has been to build great brands that help to acquire new customers and retain existing customers so business can grow. Combine this with the fact that competition is fierce and customers today are less loyal because they are so well informed and find it is easier to switch, the goal then becomes how to acquire the right customers and build and maintain your relationship with them.

Leverage Experian’s Customer Insight solutions to pinpoint the right customers and ensure their loyalty.

Mosaic

Mosaic

Get deeper insights on consumer lifestyles and behaviour to help you make more informed marketing decisions.
Custom Segmentation

Custom Segmentation

Drive higher level of customer engagement and performance by focusing on unique customer needs that really matter to your business.

How Experian can help

  • Define your target audiences, helping you profile your best customers and locate more lookalikes

    Define your target audiences, helping you profile your best customers and locate more lookalikes

  • Build an in-depth understanding of your customers’ characteristics, to maintain better customer relationships

    Build an in-depth understanding of your customers’ characteristics, to maintain better customer relationships

  • Define the optimal communications channel to connect with your customers and prospects

    Define the optimal communications channel to connect with your customers and prospects

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